O'Shaughnessy, John.
Explaining buyer behavior central concepts and philosophy of science issues / [electronic resource] : John O'Shaughnessy. - New York : Oxford University Press, 1992. - 385 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior--Methodology.
Marketing research.
Electronic books.
HF5415.32 / .O74 1992eb
Explaining buyer behavior central concepts and philosophy of science issues / [electronic resource] : John O'Shaughnessy. - New York : Oxford University Press, 1992. - 385 p. : ill.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Consumer behavior--Methodology.
Marketing research.
Electronic books.
HF5415.32 / .O74 1992eb