Explaining buyer behavior [electronic resource] : central concepts and philosophy of science issues / John O'Shaughnessy.
By: O'Shaughnessy, John
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Contributor(s): ebrary, Inc.
Publisher: New York : Oxford University Press, 1992Description: 385 p. : ill.Subject(s): Consumer behavior -- Methodology | Marketing researchGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and indexes.
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.