Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - Sixth edition. International edition. - 576 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9780132848169 (paperback) 0132848163 (paperback)
Marketing--Management.
Marketing.
Sales force management.
658.8 / BES 2013
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - Sixth edition. International edition. - 576 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
9780132848169 (paperback) 0132848163 (paperback)
Marketing--Management.
Marketing.
Sales force management.
658.8 / BES 2013