Czinkota, Michael R.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 9e [edition]. - xxviii, 693 pages, 24 variously numbered pages : illustrations (some colour) ; 28 cm
Previous edition published as: International marketing.
Includes bibliographical references and indexes.
9781439041376 (paperback : ISE) 1439041377 (paperback : ISE)
Export marketing.
658.84 / CZI 2010
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 9e [edition]. - xxviii, 693 pages, 24 variously numbered pages : illustrations (some colour) ; 28 cm
Previous edition published as: International marketing.
Includes bibliographical references and indexes.
9781439041376 (paperback : ISE) 1439041377 (paperback : ISE)
Export marketing.
658.84 / CZI 2010