Consumer tribes /
edited by Bernard Cova, Robert Kozinets, Avi Shankar.
- London : Butterworth-Heinemann, c2007.
- xvii, 339 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index.
9780750680240 (pbk.)
Market segmentation.
Consumer behavior.
658.8342 / CON
Includes bibliographical references and index.
Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index.
9780750680240 (pbk.)
Market segmentation.
Consumer behavior.
658.8342 / CON