| 000 -LEADER |
|---|
| fixed length control field |
01039cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003113865 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306164833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750680240 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181452 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201011020948 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
200807031330 |
| Level of effort used to assign classification |
pushpa |
| -- |
200806301748 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
CON |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer tribes / |
| Statement of responsibility, etc. |
edited by Bernard Cova, Robert Kozinets, Avi Shankar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 339 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market segmentation. |
| 9 (RLIN) |
546 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
255216 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cova, Bernard. |
| 9 (RLIN) |
29722 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kozinets, Robert V., |
| Dates associated with a name |
1964- |
| 9 (RLIN) |
29723 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shankar, Avi. |
| 9 (RLIN) |
27376 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 666742, 152503 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
50998 |
| Koha biblioitemnumber |
50998 |
