Fifield, Paul.
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - x, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.
9780750656757 (pbk.)
Marketing.
658.802 / FIF
Marketing strategy : the difference between marketing and markets / Paul Fifield. - 3rd ed. - Oxford : Butterworth-Heinemann, 2007. - x, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.
9780750656757 (pbk.)
Marketing.
658.802 / FIF