Taylor's Library

Marketing strategy : (Record no. 50999)

000 -LEADER
fixed length control field 00906cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003113870
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306164834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080630s2007 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750656757 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 4050315
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200807031422
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 200806301812
Level of effort used to assign classification malathy
-- 200806301812
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number FIF
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fifield, Paul.
9 (RLIN) 255217
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title the difference between marketing and markets /
Statement of responsibility, etc. Paul Fifield.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent x, 316 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Pt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 255218
920 ## - Programme
Programme TCHT : 666745
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 50999
Koha biblioitemnumber 50999
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2008-06-30 2 5000042953 2019-12-05 2011-12-13 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 Graduate Collection SHTEx,35050,03,GR