Drummond, Graeme.
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Oxford : Butterworth-Heinemann, 2011. - xv, 332 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750682718 (pbk.) 075068271X (pbk.)
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU
Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford. - 3rd ed. - Oxford : Butterworth-Heinemann, 2011. - xv, 332 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750682718 (pbk.) 075068271X (pbk.)
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU