000 -LEADER |
fixed length control field |
01036cam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003113867 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226105316.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080630r20112008enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750682718 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
075068271X (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201311271029 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201112231505 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201112231503 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201112231503 |
Level of effort used to assign classification |
shuhada |
-- |
200806301755 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
DRU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Drummond, Graeme. |
9 (RLIN) |
29724 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing : |
Remainder of title |
planning and control / |
Statement of responsibility, etc. |
Graeme Drummond, John Ensor, Ruth Ashford. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 332 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Decision making. |
9 (RLIN) |
9173 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Planning. |
9 (RLIN) |
10368 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ensor, John. |
9 (RLIN) |
29725 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ashford, Ruth. |
9 (RLIN) |
29726 |
920 ## - Programme |
Programme |
SHT : 666743, 205110, 204622 |
921 ## - Programme |
Programme |
MBA : 171070 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
51001 |
Koha biblioitemnumber |
51001 |