Strategic marketing : (Record no. 51001)

000 -LEADER
fixed length control field 01036cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls003113867
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226105316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080630r20112008enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750682718 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 075068271X (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201311271029
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201112231505
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201112231503
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201112231503
Level of effort used to assign classification shuhada
-- 200806301755
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number DRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drummond, Graeme.
9 (RLIN) 29724
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title planning and control /
Statement of responsibility, etc. Graeme Drummond, John Ensor, Ruth Ashford.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 332 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 8897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
9 (RLIN) 9173
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning.
9 (RLIN) 10368
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ensor, John.
9 (RLIN) 29725
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ashford, Ruth.
9 (RLIN) 29726
920 ## - Programme
Programme SHT : 666743, 205110, 204622
921 ## - Programme
Programme MBA : 171070
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 51001
Koha biblioitemnumber 51001
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2011-11-10 1 5000124644 2019-12-05 2012-01-17 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 Graduate Collection TBSxx,54001,03,AD
          Taylor's Library-TU Taylor's Library-TU 2013-11-26 2 5000152336 2019-12-05 2015-10-22 1 Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 Graduate Collection SHTEx,60001,03,RM
          Taylor's Library-TU Taylor's Library-TU 2008-06-30 18 5000033976 2019-12-05 2015-08-20 1   Main Collection SHTEx,70005,03,CL
          Taylor's Library-TU Taylor's Library-TU 2013-11-26   5000152331 2019-12-05   1   Graduate Collection SHTEx,60001,03,RM