Palmer, Roger
Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper. - Oxford : Butterworth-Heinemann / Elsevier, 2007. - xi, 380 p. : ill. ; 25 cm.
Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.
9780750668989 (pbk.)
Marketing--Management.
658.8 / PAL
Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper. - Oxford : Butterworth-Heinemann / Elsevier, 2007. - xi, 380 p. : ill. ; 25 cm.
Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.
9780750668989 (pbk.)
Marketing--Management.
658.8 / PAL