Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.
By: Palmer, Roger (Roger A.)
.
Contributor(s): Cockton, Juanita | Cooper, Graham.
Publisher: Oxford : Butterworth-Heinemann / Elsevier, 2007Description: xi, 380 p. : ill. ; 25 cm.ISBN: 9780750668989 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
Contents:
Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 PAL (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 1000808815 |
Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.