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Principles of customer relationship management /

Baran, Roger Joseph, 1945-

Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Student ed. - Mason, Ohio : Thomson/South-Western, c2008. - xvi, 511 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780324322385 (hbk.) 0324322380 (hbk.)

Subjects--Topical Terms:
Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.

Dewey Class. No.: 658.85 / BAR

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