Perreault, William D., Jr.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph. D., Joseph P. Cannon, Ph. D., E. Jerome McCarthy, Ph. D. - Fifteenth edition. - xxxi, 752 pages : illustrations ; 28 cm
Includes bibliographical references and index.
9781259921292 (paperback)
Marketing.
658.8 / PER 2017
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph. D., Joseph P. Cannon, Ph. D., E. Jerome McCarthy, Ph. D. - Fifteenth edition. - xxxi, 752 pages : illustrations ; 28 cm
Includes bibliographical references and index.
9781259921292 (paperback)
Marketing.
658.8 / PER 2017