Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph. D., Joseph P. Cannon, Ph. D., E. Jerome McCarthy, Ph. D.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: ©2017Edition: Fifteenth edition.Description: xxxi, 752 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259921292 (paperback).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2017 (Browse shelf) | 1 | Available | TBSxx,34004,03,RA|TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000171926 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2017 (Browse shelf) | 1 | Available | TBSxx,34002,03,RA|TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000171466 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2017 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM|TBSxx,34003,03,RA | 5000170866 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER 2017 (Browse shelf) | 1 | Available | TBSxx,34001,03,RA|TBSxx,34003,03,RA|TBSxx,34007,03,RM | 5000170836 |
Includes bibliographical references and index.