Fill, Chris.
Marketing communications : engagement, strategies, and practice / Chris Fill. - 4th ed. - Harlow : FT Prentice Hall, 2005. - xxxvii, 911 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0273687727 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.
658.802 / FIL
Marketing communications : engagement, strategies, and practice / Chris Fill. - 4th ed. - Harlow : FT Prentice Hall, 2005. - xxxvii, 911 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0273687727 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.
658.802 / FIL