| 000 -LEADER |
|---|
| fixed length control field |
00961cam a22002658a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003030794 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273687727 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201603101150 |
| Level of effort used to assign nonsubject heading access points |
malathy |
| Level of effort used to assign subject headings |
201310311111 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181318 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200701251914 |
| Level of effort used to assign classification |
chon ling |
| -- |
200609271021 |
| -- |
ismail |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
FIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris. |
| 9 (RLIN) |
22626 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
engagement, strategies, and practice / |
| Statement of responsibility, etc. |
Chris Fill. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
FT Prentice Hall, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvii, 911 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
British Degree Progamme : UMKC7Q-2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 9 (RLIN) |
270372 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing channels. |
| 9 (RLIN) |
3765 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 9 (RLIN) |
200284 |
| 920 ## - Programme |
|---|
| Programme |
TBS : 501013, 501014, 501373 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 202937 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
56338 |
| Koha biblioitemnumber |
56338 |
