Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 2nd ed. - Harlow, England : FT Prentice Hall, 2004. - xxvi, 589 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Part 1 Introduction: 1. Introduction to e business and e-commerce - 2. E-commerce fundamentals - 3. E-business infrastructure - 4. E-environment -- Part 2 Strategy and applications: 5. E-business strategy - 6. Supply chain management - 7. E-procurement - 8. E-marketing - 9. Customer relationship management -- Part 3 Implementation: 10. Change management - 11. Analysis and design - 12. Implementation and maintenance - Glossary - Index
0273683780 (pbk.)
Electronic commerce.
Business enterprises--Computer networks.
658.054678 / CHA
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - 2nd ed. - Harlow, England : FT Prentice Hall, 2004. - xxvi, 589 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Part 1 Introduction: 1. Introduction to e business and e-commerce - 2. E-commerce fundamentals - 3. E-business infrastructure - 4. E-environment -- Part 2 Strategy and applications: 5. E-business strategy - 6. Supply chain management - 7. E-procurement - 8. E-marketing - 9. Customer relationship management -- Part 3 Implementation: 10. Change management - 11. Analysis and design - 12. Implementation and maintenance - Glossary - Index
0273683780 (pbk.)
Electronic commerce.
Business enterprises--Computer networks.
658.054678 / CHA