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E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.

By: Chaffey, Dave, 1963-.
Publisher: Harlow, England : FT Prentice Hall, 2004Edition: 2nd ed.Description: xxvi, 589 p. : ill. ; 25 cm.ISBN: 0273683780 (pbk.).Other title: Ebusiness and ecommerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.054678
Contents:
Part 1 Introduction: 1. Introduction to e business and e-commerce - 2. E-commerce fundamentals - 3. E-business infrastructure - 4. E-environment -- Part 2 Strategy and applications: 5. E-business strategy - 6. Supply chain management - 7. E-procurement - 8. E-marketing - 9. Customer relationship management -- Part 3 Implementation: 10. Change management - 11. Analysis and design - 12. Implementation and maintenance - Glossary - Index
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 2, BayNo 6

658.054678 CHA (Browse shelf) 1 Available SOCIT,15008,03,GR 5000026982

Includes bibliographical references and index.

Part 1 Introduction: 1. Introduction to e business and e-commerce - 2. E-commerce fundamentals - 3. E-business infrastructure - 4. E-environment -- Part 2 Strategy and applications: 5. E-business strategy - 6. Supply chain management - 7. E-procurement - 8. E-marketing - 9. Customer relationship management -- Part 3 Implementation: 10. Change management - 11. Analysis and design - 12. Implementation and maintenance - Glossary - Index