Hollensen, Svend
Global marketing : a decision-oriented approach / Svend Hollensen. - 3rd ed. - Harlow, England : Financial Times ; Prentice Hall, 2004. - xxxix, 717 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme.
0273678396 (pbk.) 9780273678397 (pbk.)
Export marketing.
658.84 / HOL
Global marketing : a decision-oriented approach / Svend Hollensen. - 3rd ed. - Harlow, England : Financial Times ; Prentice Hall, 2004. - xxxix, 717 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme.
0273678396 (pbk.) 9780273678397 (pbk.)
Export marketing.
658.84 / HOL