| 000 -LEADER |
|---|
| fixed length control field |
01140cam a22002534a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003041358 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273678396 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273678397 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181318 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200703071214 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200703071210 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200701221445 |
| Level of effort used to assign classification |
chon ling |
| -- |
200701101456 |
| -- |
jefri |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
HOL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hollensen, Svend |
| 9 (RLIN) |
13492 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
a decision-oriented approach / |
| Statement of responsibility, etc. |
Svend Hollensen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Financial Times ; |
| -- |
Prentice Hall, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 717 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
British Degree programme : UMKC7Q-2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
272755 |
| 920 ## - Programme |
|---|
| Programme |
BDP (UWE) : 501337, 501338, 501435 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
57556 |
| Koha biblioitemnumber |
57556 |
