Azizul Halim Yahya.
Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya. - Shah Alam : Pusat Penerbitan Universiti (UPENA), 2005 - 166 p. ; 22 cm.
Includes bibliographical references and index.
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.
9679581934 (pbk.)
Advertising--Malaysia.
Globalization.
659.109595 / AZI
Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya. - Shah Alam : Pusat Penerbitan Universiti (UPENA), 2005 - 166 p. ; 22 cm.
Includes bibliographical references and index.
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.
9679581934 (pbk.)
Advertising--Malaysia.
Globalization.
659.109595 / AZI