| 000 -LEADER |
|---|
| fixed length control field |
01072cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003041360 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 my b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9679581934 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201203281124 |
| Level of effort used to assign nonsubject heading access points |
stazrina |
| Level of effort used to assign subject headings |
201102181630 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200701101927 |
| Level of effort used to assign classification |
pushpa |
| -- |
200701101831 |
| -- |
rafi |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-my--- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.109595 |
| Item number |
AZI |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
MALAYSIANA |
| Feature heading |
659.109595 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Azizul Halim Yahya. |
| 9 (RLIN) |
272789 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
Advertising in Malaysia : |
| Remainder of title |
the consequences of globalisation / |
| Statement of responsibility, etc. |
Azizul Halim Yahya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Shah Alam : |
| Name of publisher, distributor, etc. |
Pusat Penerbitan Universiti (UPENA), |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
166 p. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Malaysia. |
| 9 (RLIN) |
29649 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalization. |
| 9 (RLIN) |
272790 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 203173, 203174 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
57571 |
| Koha biblioitemnumber |
57571 |
