Sharma, Sangeeta.
Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh. - Eastern economy edition. - New Delhi : Prentice Hall India, 2006 - xvii, 478 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120329737 (pbk.) 8120329732 (pbk.)
Advertising.
659.111 / SHA
Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh. - Eastern economy edition. - New Delhi : Prentice Hall India, 2006 - xvii, 478 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120329737 (pbk.) 8120329732 (pbk.)
Advertising.
659.111 / SHA