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Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh.

By: Sharma, Sangeeta.
Contributor(s): Singh, Rahguvir.
Publisher: New Delhi : Prentice Hall India, 2006Edition: Eastern economy edition.Description: xvii, 478 p. : ill. ; 24 cm.ISBN: 9788120329737 (pbk.); 8120329732 (pbk.).Subject(s): AdvertisingDDC classification: 659.111
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8

659.111 SHA (Browse shelf) 1 Available SLASx,05000,03,GR 5000005308

Includes bibliographical references and index.