O'Guinn, Thomas C.
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum. - Seventh edition. - xx, 407 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
9781285187815 (paperback) 1285187814 (paperback)
Advertising.
Advertising media planning.
659.1 / OGU 2015
Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum. - Seventh edition. - xx, 407 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
9781285187815 (paperback) 1285187814 (paperback)
Advertising.
Advertising media planning.
659.1 / OGU 2015