Advertising and integrated brand promotion / (Record no. 58541)

000 -LEADER
fixed length control field 01236cam a2200337 i 4500
001 - CONTROL NUMBER
control field vtls003256624
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306165856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140709t20152015ctua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285187815 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285187814 (paperback)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809071359
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201410031540
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201409271056
Level of effort used to assign classification fadzli0512
Level of effort used to assign subject headings 201409271053
Level of effort used to assign classification fadzli0512
-- 201407091150
-- malathy
040 ## - CATALOGING SOURCE
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number OGU 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
9 (RLIN) 8372
245 10 - TITLE STATEMENT
Title Advertising and integrated brand promotion /
Statement of responsibility, etc. Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Stamford, CT :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent xx, 407 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 274578
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
9 (RLIN) 274579
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 8373
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 8374
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Scheinbaum, Angeline Close.
9 (RLIN) 274580
920 ## - Programme
Programme SHT : 212268
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 58541
Koha biblioitemnumber 58541
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2014-08-28 3 5000160001 2019-12-05 2019-05-02 1 Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 Main Collection SHTEx,70004,03,CL