Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0132056763 (pbk., int'l ed.) 9780132056762 (pbk., int'l ed.)
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOV
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0132056763 (pbk., int'l ed.) 9780132056762 (pbk., int'l ed.)
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOV