Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
.
Contributor(s): Wirtz, Jochen.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th ed.Description: xx, 648 p. : ill. ; 29 cm.ISBN: 0132056763 (pbk., int'l ed.); 9780132056762 (pbk., int'l ed.).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014237 | |
| Main Collection | Taylor's Library-TU | 658.8 LOV (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014236 |
Includes bibliographical references and indexes.