Taylor's Library

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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen | Lovelock, Christopher H.

Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8095 WIR] (3).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: 3rd edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2018] (1).
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Special issue from the 4th SIG services research conference [electronic resource] : services research - a truly global discipline / guest editors Jochen Wirtz and Shaukat Brah.

by Wirtz, Jochen | Brah, Shaukat | ebrary, Inc.

Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia.

Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV] (2).
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Flying high in a competitive industry : secrets of the world's leading airline / Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar.

by Heracleous, Loizos Th | Wirtz, Jochen | Pangarkar, Nitin.

Edition: Rev. ed.Publisher: Singapore : McGraw Hill, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 387.70655957 HER 2009] (2).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.

by Lovelock, Christopher H | Patterson, Paul | Wirtz, Jochen.

Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80091823 LOV 2011] (3).
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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.

by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H.

Edition: 2nd ed.Publisher: Singapore : Pearson Education South Asia, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WRI 2012] (6).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (5).
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.].

Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIR 2022] (3).
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