Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen [author.]
.
Contributor(s): Lovelock, Christopher H [author.].
Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Edition: Ninth edition.Description: xvii, 665 pages : illustrations ; 29 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781944659790; 9781944659820.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 WIR 2022 (Browse shelf) | Available | SOMMx,13607,03,RM | 5000164395 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 WIR 2022 (Browse shelf) | Available | SOMMx,93601,03,RM | 5000172678 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 WIR 2022 (Browse shelf) | Available | SOMMx,93601,03,RM | 5000172679 |
Previous edition: 2016.
Includes bibliographical references and indexes.