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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
by Lovelock, Christopher H. Publisher: Singapore : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LOV]
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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen | Lovelock, Christopher H. Publisher: Singapore ; New York : Pearson/Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8095 WIR]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
by Lovelock, Christopher H | Wright, Lauren. Edition: 2nd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: 3rd edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2018]
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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock,Paul G. Patterson, Rhett H. Walker,
by Lovelock, Christopher H | Walker, Rhett H | Patterson, Paul. Edition: 4th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.
by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia. Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV 2011]
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Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Jochen Wirtz.
by Lovelock, Christopher H | Patterson, Paul | Wirtz, Jochen. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80091823 LOV 2011]
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Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock.
by Wirtz, Jochen | Chew, Patricia | Lovelock, Christopher H. Edition: 2nd ed.Publisher: Singapore : Pearson Education South Asia, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WRI 2012]
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV 2011]
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Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg
by Lovelock, Christopher H | Weinberg, Charles B. Edition: 3rd ed., Int ed.Publisher: N.Y. ; Singapore : McGraw-Hill ; McGraw-Hill Book Co., 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.]. Edition: Ninth edition.Publisher: New Jersey : World Scientific Publishing Co. Inc., [2022]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIR 2022]
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