Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock, Jochen Wirtz, Hean tat Keh.
By: Lovelock, Christopher H
.
Publisher: Singapore : Prentice Hall, c2002Description: xxi, 706 p. : ill. ; 24 cm.ISBN: 0130605662.Subject(s): Customer services -- Asia -- Marketing | Service industries -- Asia -- MarketingDDC classification: 658.80095
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8 |
658.80095 LOV (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 5000019168 |