Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - xxvi, 783 (68) p. : ill., map ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
Accompanied by 1 CD-ROM : SPSS student version 14.0
0132279177 (pbk.) (Int.ed.) 9780132279178 (pbk.) (Int.ed.) 0132253909 (pkg.) (Int.ed.) 9780132253901 (pkg.) (Int.ed.)
Marketing research.
Marketing research--Methodology.
658.83 / MAL
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - xxvi, 783 (68) p. : ill., map ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
Accompanied by 1 CD-ROM : SPSS student version 14.0
0132279177 (pbk.) (Int.ed.) 9780132279178 (pbk.) (Int.ed.) 0132253909 (pkg.) (Int.ed.) 9780132253901 (pkg.) (Int.ed.)
Marketing research.
Marketing research--Methodology.
658.83 / MAL