Gettins, Dominic.
How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins. - 2nd ed. - London : Kogan Page, 2006. - xvi, 192 p. : ill. ; 24 cm.
First published as The Unwritten Rules of Copywriting, 2000
Includes bibliographical references (p. 185-187) and index.
0749446633 (pbk.) 9780749446635 (pbk.)
Advertising copy--Handbooks, manuals, etc.
659.132 / GET 2006
How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins. - 2nd ed. - London : Kogan Page, 2006. - xvi, 192 p. : ill. ; 24 cm.
First published as The Unwritten Rules of Copywriting, 2000
Includes bibliographical references (p. 185-187) and index.
0749446633 (pbk.) 9780749446635 (pbk.)
Advertising copy--Handbooks, manuals, etc.
659.132 / GET 2006