Riesenbeck, Hajo.
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey. - Weinheim : Wiley-VCH, c2007. - xii, 274 p. : ill. (col. ill.) ; 25 cm.
Bibliography: p. 267-269
1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives.
9783527502820 (hbk.) 3527502823 (hbk.)
Brand name products.
658.827 / RIE
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey. - Weinheim : Wiley-VCH, c2007. - xii, 274 p. : ill. (col. ill.) ; 25 cm.
Bibliography: p. 267-269
1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives.
9783527502820 (hbk.) 3527502823 (hbk.)
Brand name products.
658.827 / RIE