| 000 -LEADER |
|---|
| fixed length control field |
01018cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100208 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 gw a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783527502820 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3527502823 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181616 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200805081702 |
| Level of effort used to assign classification |
chon ling |
| Level of effort used to assign subject headings |
200804240938 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200804011354 |
| Level of effort used to assign classification |
malathy |
| -- |
200712310954 |
| -- |
mazlly |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
RIE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riesenbeck, Hajo. |
| 9 (RLIN) |
28437 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Power brands : |
| Remainder of title |
measuring, making and managing brand success / |
| Statement of responsibility, etc. |
Hajo Riesenbeck and Jesko Perrey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Weinheim : |
| Name of publisher, distributor, etc. |
Wiley-VCH, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 274 p. : |
| Other physical details |
ill. (col. ill.) ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p. 267-269 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. What brands can do, and what makes them strong - 2. Measuring brands - 3. Making brands - 4. Magaging brands - 5. Power brands: ten perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
288025 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perrey, Jesko. |
| 9 (RLIN) |
28438 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 99582 |
| 921 ## - Programme |
|---|
| Programme |
MCS : 203885 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
63807 |
| Koha biblioitemnumber |
63807 |
