Cockman, Michael.
Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman. - Oxford : How to Books, 2006. - xix, 313 p. ; 24 cm.
Includes bibliographical references and index.
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.
1845281179 (pbk.) 9781845281175 (pbk.)
Hospitality industry--Marketing.
Advertising--Hospitality industry.
Hospitality industry--Planning.
647.940688 / COC
Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman. - Oxford : How to Books, 2006. - xix, 313 p. ; 24 cm.
Includes bibliographical references and index.
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.
1845281179 (pbk.) 9781845281175 (pbk.)
Hospitality industry--Marketing.
Advertising--Hospitality industry.
Hospitality industry--Planning.
647.940688 / COC