| 000 -LEADER |
|---|
| fixed length control field |
01416cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003055267 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306170634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1845281179 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781845281175 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202001301548 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181553 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200708291013 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
COC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cockman, Michael. |
| 9 (RLIN) |
288695 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Putting heads on beds : |
| Remainder of title |
the complete practical guide to marketing your independent hotel or guest accommodation / |
| Statement of responsibility, etc. |
Michael Cockman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
How to Books, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 313 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Hospitality industry. |
| 9 (RLIN) |
20387 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Planning. |
| 9 (RLIN) |
288696 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 641902 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
64199 |
| Koha biblioitemnumber |
64199 |
