Aaker, David A. 1938-
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : John Wiley, c2008. - xiii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index
1. Strategic market management: an introduction -- Part I Strategic analysis: 2. External and customer analysis - 3. Competitor analysis - 4. Market/submarket analysis - 5. Environmental analysis and strategic uncertainty - 6. Internal analysis -- Part II Creating adapting, and implementing strategy: 7. Creating advantage, synergy, and strategic philosophies - 8. Alternative value propositions - 9. Building and managing brand equity - 10. Energizing the business - 11. Leveraging the business - 12. Creating new businesses - 13. Global strategies - 14. Setting priorities for businesses and brands - the exit, milk, and consolidate options - 15. Organizational issues.
0470056231 (pbk.) 9780470056233 (pbk.)
Marketing--Management.
658.8 / AAK
Strategic market management / David A. Aaker. - 8th ed. - Hoboken, NJ : John Wiley, c2008. - xiii, 322 p. : ill. ; 23 cm.
Includes bibliographical references and index
1. Strategic market management: an introduction -- Part I Strategic analysis: 2. External and customer analysis - 3. Competitor analysis - 4. Market/submarket analysis - 5. Environmental analysis and strategic uncertainty - 6. Internal analysis -- Part II Creating adapting, and implementing strategy: 7. Creating advantage, synergy, and strategic philosophies - 8. Alternative value propositions - 9. Building and managing brand equity - 10. Energizing the business - 11. Leveraging the business - 12. Creating new businesses - 13. Global strategies - 14. Setting priorities for businesses and brands - the exit, milk, and consolidate options - 15. Organizational issues.
0470056231 (pbk.) 9780470056233 (pbk.)
Marketing--Management.
658.8 / AAK