Beverland, Michael.
Building brand authenticity 7 habits of iconic brands / [electronic resource] : Michael Beverland. - New York : Palgrave Macmillan, 2009. - xiv, 219 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Electronic books.
HF5415.1255 / .B45 2009eb
Building brand authenticity 7 habits of iconic brands / [electronic resource] : Michael Beverland. - New York : Palgrave Macmillan, 2009. - xiv, 219 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Brand name products.
Electronic books.
HF5415.1255 / .B45 2009eb