Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
By: Beverland, Michael
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Contributor(s): ebrary, Inc.
Publisher: New York : Palgrave Macmillan, 2009Description: xiv, 219 p.Subject(s): Branding (Marketing) | Brand name productsGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | e-book | SHTEx,70000,03,CL,PPT |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.