Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. - Bradford, England : Emerald Group Pub, c2003. - 62 p. - Qualitative Marketing Research. No.3 ; Vol. 6 . - Qualitative Marketing Research. No.3 ; v. 6. .


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Marketing research--Methodology.
Consumers--Research--Methodology.


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HF5415.2 / .I77 2003eb