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Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.

Contributor(s): Maclaran, Pauline | Catterall, Miriam | Stevens, Lorna | ebrary, Inc.
Series: Qualitative Marketing Research: v. 6.Publisher: Bradford, England : Emerald Group Pub, c2003Description: 62 p.Subject(s): Marketing research -- Methodology | Consumers -- Research -- MethodologyGenre/Form: Electronic books. Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.