Brennan, Bernie.
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - Hoboken, N.J. : John Wiley, c2010. - xx, 264 p. : ill. ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series .
Includes bibliographical references and index.
9780470768679 (hbk.) 9780470931769 (ebk.) 9780470931738 (ebk.) 9780470931752 (ebk.)
Internet marketing.
Social media--Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
658.872 / BRE 2010
Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - Hoboken, N.J. : John Wiley, c2010. - xx, 264 p. : ill. ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series .
Includes bibliographical references and index.
9780470768679 (hbk.) 9780470931769 (ebk.) 9780470931738 (ebk.) 9780470931752 (ebk.)
Internet marketing.
Social media--Economic aspects.
Branding (Marketing)
Online social networks.
Telemarketing.
658.872 / BRE 2010