Kelley, Larry D., 1955-
Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. - 4th ed. - New York : Routledge, 2015. - ix, 370 p.
Mode of access: World Wide Web.
9781315713908 (e-book : PDF)
Advertising media planning.
Advertising media planning--Problems, exercises, etc.
Electronic books.
659.111 / K294
Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. - 4th ed. - New York : Routledge, 2015. - ix, 370 p.
Mode of access: World Wide Web.
9781315713908 (e-book : PDF)
Advertising media planning.
Advertising media planning--Problems, exercises, etc.
Electronic books.
659.111 / K294