Berman, Margo, 1947-
The blueprint for strategic advertising how critical thinking builds successful campaigns / [electronic resource] : Margo Berman. - 1st ed. - New York : Routledge, 2017. - xvi, 208 p. : ill.
Includes bibliographical references and index.
Mode of access: World Wide Web.
9781315618661 (e-book : PDF)
Advertising.
Critical thinking.
Strategic planning.
Electronic books.
659.111 / B516
The blueprint for strategic advertising how critical thinking builds successful campaigns / [electronic resource] : Margo Berman. - 1st ed. - New York : Routledge, 2017. - xvi, 208 p. : ill.
Includes bibliographical references and index.
Mode of access: World Wide Web.
9781315618661 (e-book : PDF)
Advertising.
Critical thinking.
Strategic planning.
Electronic books.
659.111 / B516