The blueprint for strategic advertising [electronic resource] : how critical thinking builds successful campaigns / Margo Berman.
By: Berman, Margo
.
Publisher: New York : Routledge, 2017Edition: 1st ed.Description: xvi, 208 p. : ill.ISBN: 9781315618661 (e-book : PDF).Subject(s): Advertising | Critical thinking | Strategic planningGenre/Form: Electronic books. Additional physical formats: No titleDDC classification: 659.111 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print format.
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.111 B516 (Browse shelf) | e-book | SOMAC,09050,03,CL,PPT | SOMAC,09030,03,CL,PPT | SOMAC,37000,03,CL,PPT | SOMAC,37002,03,CL,PPT | SOMAC,37004,03,CL,PPT | SLASx,80000,03,CL,PPT |
Includes bibliographical references and index.
Also available in print format.
Mode of access: World Wide Web.