McPhail, Thomas L.
Global communication : theories, stakeholders, and trends / Thomas L. McPhail. - 2nd ed. - Malden, MA : Blackwell Pub., 2006. - xiv, 357 p. : ill. ; 23 cm.
Includes bibliographical references (p. [333]-339) and index.
1. Global communication - 2. Development research traditions and global communication - 3. American multimedia giants - 4. Non-US stakeholders of global communications systems - 5. Global issues, music, and MTV - 6. CNN international: role, impact, and global competitors - 7. The roles of global news agencies - 8. Media in the Middle East and North Africa, by Ralph Berenger - 9. The role of global advertising - 10. The message: the role of international organizations - 11. The medium: global technologies and organizations - 12. The internet: the new frontier - 13. Summary and conclusions.
1405134275 (pbk.) 9781405134279 (pbk.)
Communication, International.
Communication--International cooperation.
302.2 / MAC
Global communication : theories, stakeholders, and trends / Thomas L. McPhail. - 2nd ed. - Malden, MA : Blackwell Pub., 2006. - xiv, 357 p. : ill. ; 23 cm.
Includes bibliographical references (p. [333]-339) and index.
1. Global communication - 2. Development research traditions and global communication - 3. American multimedia giants - 4. Non-US stakeholders of global communications systems - 5. Global issues, music, and MTV - 6. CNN international: role, impact, and global competitors - 7. The roles of global news agencies - 8. Media in the Middle East and North Africa, by Ralph Berenger - 9. The role of global advertising - 10. The message: the role of international organizations - 11. The medium: global technologies and organizations - 12. The internet: the new frontier - 13. Summary and conclusions.
1405134275 (pbk.) 9781405134279 (pbk.)
Communication, International.
Communication--International cooperation.
302.2 / MAC