| 000 -LEADER |
|---|
| fixed length control field |
01545cam a22002774a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003111594 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306171407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1405134275 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781405134279 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
13999054 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181527 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200905261052 |
| Level of effort used to assign classification |
kevin |
| Level of effort used to assign subject headings |
200802281400 |
| Level of effort used to assign classification |
pushpa |
| -- |
200802211905 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Item number |
MAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McPhail, Thomas L. |
| 9 (RLIN) |
28783 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global communication : |
| Remainder of title |
theories, stakeholders, and trends / |
| Statement of responsibility, etc. |
Thomas L. McPhail. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Malden, MA : |
| Name of publisher, distributor, etc. |
Blackwell Pub., |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 357 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [333]-339) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Global communication - 2. Development research traditions and global communication - 3. American multimedia giants - 4. Non-US stakeholders of global communications systems - 5. Global issues, music, and MTV - 6. CNN international: role, impact, and global competitors - 7. The roles of global news agencies - 8. Media in the Middle East and North Africa, by Ralph Berenger - 9. The role of global advertising - 10. The message: the role of international organizations - 11. The medium: global technologies and organizations - 12. The internet: the new frontier - 13. Summary and conclusions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication, International. |
| 9 (RLIN) |
302883 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication |
| General subdivision |
International cooperation. |
| 9 (RLIN) |
13514 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203794 |
| 921 ## - Programme |
|---|
| Programme |
CIT (RMIT) : 547751 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
68790 |
| Koha biblioitemnumber |
68790 |
